Customer and CRM Administrator
Manage customers, leads, enquiries and CRM information.
- Duration10 weeksat 8 to 10 hours a week
- LevelEntry-levelBusiness
- AccessStart freeFull pathway in NIBS Plus
- Workplace Lab6 tasksReal work, assessed

What you'll do every day
- Capture and qualify enquiries without losing them
- Keep contacts, companies and deals accurate in the CRM
- Handle complaints and escalate the ones that need a decision
- Follow up leads through the pipeline
- Keep customer data clean and lawfully processed
- Report on pipeline and service performance
Skills you'll build
5 skills, each with its own courses and the other careers that use it.
-
CRM
Used in 2 career paths
-
Customer service
Used in 3 career paths
-
Business communication
Used in 8 career paths
-
Data
Used in 3 career paths
-
Compliance and POPIA
Used in 6 career paths
Tools you'll use
- CRM software
- Ticketing systems
- Microsoft 365
- Microsoft Excel
Named as the tools the job uses. NIBS claims no relationship with any vendor.
Your pathway, step by step
10 weeks, at your own pace. Start free; NIBS Plus opens the full pathway and the Workplace Lab.
- Foundation Digital Workplace Foundation: the systems, files and communication every office runs on.
- Skill Courses The skills this role needs, one short course at a time.
- Workplace Lab 6 practical tasks in the software the job uses.
- Portfolio The documents, spreadsheets and records you produced, kept as evidence.
- NIBS Credential Assessed against the NIBS standard and recorded on your Skills Passport.
- Professional Recognition What membership, CPD and designations mean in your field.
- Formal Progression The Office Administrator occupational qualification, where it is offered.
The Role Pathway that teaches this career
Skill Courses that also cover this role
- Customer Operations Customer Service Essentials A short practical skill in customer operations. Learn it, show it in a practical task, and have it recorded on your Skills Passport. Included in NIBS Plus View course
- Customer Operations CRM Fundamentals A short practical skill in customer operations. Learn it, show it in a practical task, and have it recorded on your Skills Passport. Included in NIBS Plus View course
- Workplace Professional Email Writing A short practical skill in workplace. Learn it, show it in a practical task, and have it recorded on your Skills Passport. Included in NIBS Plus View course
- Compliance POPIA Essentials A short practical skill in compliance. Learn it, show it in a practical task, and have it recorded on your Skills Passport. Included in NIBS Plus View course
Workplace Lab: the 6 tasks
Your simulated employer sends the brief and the files. You do the work in the real software; a facilitator assesses it against the NIBS standard.
- 1 Import and clean a customer list
- 2 Work a day of enquiries from email and phone
- 3 Build a sales pipeline and move three deals through it
- 4 Resolve a complaint and write up the escalation
- 5 Deduplicate and correct CRM records
- 6 Produce the weekly pipeline and service report
Where it leads
Job titles employers use for this work.
- Customer Service Administrator
- CRM Administrator
- Sales Support Administrator
- Client Liaison Assistant
Vacancies, learnerships and internships are posted in NIBS Campus as they come. NIBS does not guarantee placement.
Professional recognition
Learning can lead to a profession. Here is what that means for this career.
Professional body to be confirmed
NIBS names a body here only once it is the relevant one for this role. Membership of a professional body gives you a community, a standard of practice, continuing professional development and, in time, a designation.
CPD: recognition subject to approval. NIBS claims none until a body approves an activity.
Formal progression
Where a formal qualification is offered, this career leads toward it. A separate programme with its own registration, assessment and fees, never included in NIBS Plus.
Become a Customer and CRM Administrator.
Join NIBS Campus free and take the first course today. Add NIBS Plus when you want the full pathway and the Workplace Lab.